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Topics:
Digital Marketing
provided by
connecting up events
Webinar recording
Skill level: Basic
Description
About the presenters
This webinar explores the use of the Google Ad Grant, a program that enables not-for-profit organisations to use Google ads for free. This grant allows organisations to reach a wider audience and increase their impact in the not-for-profit sector. The topics covered in this webinar will explain how to optimise program advertising to effectively attract the attention of potential donors, volunteers, and other not-for-profit supporters.
This course is designed to teach participants:
- Online advertising and types of ads used by not-for-profits
- Comparison of Google Ads and other marketing tools for not-for-profits
- Google Ad grants application and qualification process
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